Why social media is the marketing avenue your business needs

Why social media is the marketing avenue your business needs

Social media is only becoming bigger and better, by choosing to avoid it you’re seriously missing out! With a bit of know-how, work and creative flair, you can make any social media work for your business. Before long, you’ll be reaping the rewards!

 

  • The average person spends 2 hours on social media, every day

That’s about 30% of all time people spend online, putting it just behind the good ‘ol telly. Teenagers are the worst offenders of the bunch, spending up to 9 hours every day on social media, being the driving force behind the ever growing popularity of these platforms.

 

  • It’s one of the most rapidly growing platforms out there

Since their inception, services such as Facebook have seen constant and rapid growth. With over 500 million active users, half of which log on every day, there’s a vast and potentially untapped avenue. Whatever your target audience may be, you’ll be able to find and target them, and market your business more effectively than you may have thought possible.

 

  • There’s competition

Due to the popularity and accessibility, more and more businesses can be seen using these platforms for promotion. Everyone from small, local businesses to global companies are constantly changing and putting time into their social media presence. It can serve as a window into your business and an easy point of contact for new and old customers alike. Whether they’re singing praise or voicing concerns, you can reply in real-time and help bolster your customer service reputation.

 

  • It costs how much?

Everyone’s a sucker for something that’s free, especially when it can be more useful than something which costs! Social media is just that, the only required costs to get started are time and effort, from there a page can be nurtured until it grows and grows, bringing in good reputation from all sides! If you feel like giving yourself the extra helping hand, you can always ‘boost’ your posts!