Top 10 tips for SEO
There’s no escaping the fact that, whilst mediums such as social media can help drive traffic to your website, there’s nothing more effective than the often overlooked search engine for getting people looking at your beautifully designed website. SEO helps your website come to the top of the search results, driving more traffic and potential business to you!
Know what on-site and off-site SEO are, and the relationship they share with eachother
Without good on-site SEO, any efforts put into off-site SEO will be wasted. On-Site is the foundation of SEO, since a search engine can’t look at how pretty and well designed your website may be, it has to analyse the technical side of things, this is where keywords, alt tags, meta descriptions and all the rest become so much more important. Off-Site SEO is a much more ongoing affair, getting other related websites to link your content, using blog posts and press releases that link back to your website and utilising social media for promotion all go a long way towards helping you out.
What works for someone else might not work for you!
An SEO strategy that proved successful for one of your competitors is not guaranteed to work for you, every website is different and every company is different, there are so many variables involved that a custom SEO strategy is crucial to success.
Do not expect instant results
While it might be disheartening to pour time and effort into SEO and see no results from it, don’t let that put you off! It can often take search engines weeks or even months to credit your changes and take them into account, so stick to your plan and wait it out!
Never consider your website ‘finished’, adapt to survive!
The algorithms used by search engines are constantly changing to be more fair, whilst also punishing those trying underhand tactics to improve their results. This means you should always be looking at how you can improve your site to be more search engine friendly.
Google is your friend
With a variety of useful tools from analytics to their search console, as well as guidelines and videos for webmasters, you’d be a fool to dismiss these and not use them.
Create content for people, not robots
As tempting as it may be to fill your content with keywords to boost your ranking, that content will be useless if people can’t understand it and be interested by what’s there.
Never copy content!
Whilst it may seem like an easy option, when search engines find plagiarized content (and they will!), you can be certain your website will be punished heavily for it with rankings being downgraded for some or potentially all of your webpages.
Keywords, keywords, keywords!
The best way to make sure you come up in the search results, make sure you use keywords that are relevant to the content on that page, and that those keywords are being placed in the right places. Make sure if you’re selling something, the keywords you’re using have commercial intent. It’s always a good idea to get keyword ideas from other people such as friends, customers and business partners, but don’t fall to the temptation of stuffing as many as you can fit on one page.
Optimise for mobile
As more and more people are using smartphones to browse the web, it’s important that your website is functional and easy to use for those on phones and tablets alike. This is especially important when it comes to adverts on your webpages, as Google heavily penalises those that do not have mobile friendly adverts (e.g. ads that take up the whole screen with a small “x” to close it).
If you’re unsure, research and ask!
Whilst it may not seem like a bad idea, taking a stab in the dark at SEO if you’re unsure about what to do can cause more harm than good. At times like this, do some research and get clued up on what you don’t know, or ask a professional (like us!) for advice or to take the hassle from you altogether.