5 Reasons why video marketing is something you should be using!

5 Reasons why video marketing is something you should be using!

In this day and age of social media and an overall more digital marketing environment, videos are often overlooked due to the time and money that needs to be invested into making a good one. However, when done right, video marketing becomes an extremely powerful tool that can get people hyped about your business.

    1. If a picture speaks a thousand words…

      …Then at 29 frames per second, a minute long video would be worth nearly 2 million. A video can enable you to say more than you ever could in an image or paragraph of text, and say it in a way that makes people want to listen. Got something that needs explaining? Look no further, animations can help you get a point across that wouldn’t be possible with live action, whilst also giving a stylistic appeal and a feeling of character to your content.

    2. Video pays

      Whilst the initial investment may seem large, don’t be put off, when used right it can provide one of the best returns on investment of any form of marketing. Have a product that you want to show off, or demonstrate how to use? A video is the perfect thing for that, it can get a point across whilst engaging users at the same time, potentially increasing conversion rates by up to 80%!

    3. Attract even the laziest consumers

      Not everyone has the time, or want, to sit and read a paragraph about a product or a businesses, or read through an infographic. Whilst it may take time to sit and watch a video, it takes no effort from the consumer, they want to see the product in action, not just read about it!

    4. Videos create memories

      As one of the most visual and auditory forms of marketing, it’s much easier for viewers to remember more about what they just watched, this includes things such as a brand, or a product. If you can find a unique or quirky way to show off your product, people will remember!

    5. Everyone else is already doing it!

      It’s not much of a secret that video marketing can be extremely effective, so it shouldn’t be much of a surprise that everyone else is already using it! Over 76% of marketers are planning on using videos to boos brand awareness. 96% of B2B companies were also planning to use video as a part of their content marketing as well!